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Velvet Love Eyeliner
40+ Shades
Long-wear
Smudge-proof
Vegan
Made in Germany
Our Bestseller Shades
Your eye wardrobe. Curated.
The shades you came for.
Included as advertised — added to your set.
Your match
Your 4 best personal fits, for everyday.
The strongest four for your colouring — pre-selected and ready.
More in your palette
Shades that also suit you.
The tools that finish it.
The sharpener is included from three shades, the brush-cap from four.
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Luxury Makeup Made Easy.
I never planned to build a beauty brand. There were two reasons I did — and only one of them was makeup.
I've always loved it — that part came easy. The other reason was my mother. I wanted her to have something of her own, to be independent.
It started with brushes. The good ones were too expensive for me. The affordable ones fell apart in your hands. So I made my own.
Then came everything after them: developed with makers in Germany, Italy and Korea, finishes chosen one at a time, shades edited until they were right, not until there were simply enough. Made with care and love, not with a focus group.
What I didn't plan for was you. Women wearing it their way — nothing like mine, and better for it. Passing it to a daughter, a friend, a stranger having a good day. That was never the strategy. It's the part I'm proudest of.
It's in more places than I ever planned — and held just as carefully. The good stuff, within reach, yours to wear your way.
Luxury makeup made easy.
All major cards & digital wallets — Apple Pay, Google Pay, Mastercard, Visa, PayPal.
A creamy metallic gel pencil that glides on like a balm, then sets to a budge-proof, high-shine finish. Built to line, smoke and tightline — one pencil, endless eyes.
- Wear time
- Up to 12 hours, transfer-resistant
- Finish
- Metallic gel, blends then sets
- Net weight
- 0.3 g · approx. 200 applications
- Formula
- Vegan · cruelty-free · waterline-safe
- Origin
- Developed & made in Germany
- Pairs with
- The Sharpener & Blending Brush-Cap
I have hooded, oily lids and nothing survives — this does. Lined my waterline at 7am, checked at dinner and it hadn't moved or smudged. The colour still looked freshly applied.
Metallic ChampagneNo tugging, no dragging on delicate skin — it goes on like a cream and you get about ten seconds to smoke it out before it locks. Smoky Quartz has become my everyday wash.
Metallic Smoky QuartzPigment and shine are stunning and it lasts all day. One tip: the formula is soft, so use a light hand with the sharpener. The free sharpener in the set is the right tool for it.
Perfect PlumCame for one, the set maths made four irresistible — and I reach for every one. Chocolate for work, Champagne to brighten, Smoky for evenings, Aubergine for drama. Worth it.
Metallic Chocolate & 3 morePricing. All prices include VAT and exclude delivery. Savings shown are calculated against buying each item individually at RRP.
Free gifts. The Sharpener is included free from 3 pencils; the Blending Brush-Cap from 4. Free items are added automatically at checkout while stocks last, one of each per order, no cash alternative.
Colour. On-screen shade swatches are digital simulations and may vary with screen and skin tone. Wear-time claims are based on consumer use tests; individual results vary.
Vegan & cruelty-free. Developed and made in Germany. © 2026 ZOEVA GmbH.