Makeup

Make-up

You want to create your own unique makeup looks and celebrate your individual beauty? At ZOEVA, we embrace Individual Beauty and offer a wide selection of high-quality makeup products for your individual makeup looks in our online shop. You decide: natural, romantic, glamorous – but always full of expression.

What do you need for makeup?

Makeup encompasses a variety of decorative cosmetic products – from foundation, concealer, and powder to eyeliners, mascara, and lip gloss. The makeup base, such as our foundation with nourishing rosehip oil, and the suitable concealer give your skin an even appearance and make it shine. With our blush & highlighter palettes, you can accentuate specific facial areas like cheeks or forehead. Lip and eye makeup are the crowning touch – they determine whether your look is subtle or dramatic.

Applying Makeup: Tips for a Radiantly Beautiful Look

The correct order of applying your makeup plays an important role in achieving the perfect look. Typically, you start with the skin, followed by lips and eyes.

• Apply foundation as a makeup base
• Conceal small imperfections and dark circles using a ZOEVA concealer
• Set highlights using a ZOEVA highlighter or one of our face palettes
• Emphasize your eyes with eyebrow pencil, eyeliner, eyeshadow, and mascara
• Accentuate your lips with lip liner and lipstick or lip gloss

The best tools for applying foundation are makeup brushes. Compared to makeup sponges, they require less makeup for styling. A high-quality foundation brush allows you to blend your foundation perfectly on your skin. You can also apply lip and eye makeup with appropriate brushes – often even more precisely than with pencils, applicators, or sponges.

Which foundation shade suits me?

For a radiant, natural look, the foundation should be matched exactly to your skin tone. Apply some foundation on your neck – if the foundation is hardly distinguishable from your skin, then the shade is right. A rule of thumb reveals whether you need cooler or warmer foundation shades:

• If you have fair skin with a rosy undertone and blonde, light blonde, or light brown hair and easily get sunburned, then cool makeup shades are right for you.
• If you have a yellowish undertone and medium brown to dark hair and tan easily in the sun, warm eye makeup complements your skin tone.

Beyond these basics, it's solely your taste and styling ideas that determine which makeup colors you want to wear. Let yourself be inspired by our exceptional products and create the looks that fit you and your personality with ZOEVA.