The Eye Essentials Edit

Your everyday eye must-haves!

This easy-to-use set of two eye brushes helps you apply and blend eyeshadow effortlessly, whether you’re going for a simple daytime look or something more dramatic.

What’s Inside:

228 Crease Definer
For smooth blending in the crease and outer corners of your eyes.

234 Smoky Shader
Perfect for packing colour onto your eyelid.

Traditionally handcrafted with ultra-soft vegan bristles, ZOEVA brushes are designed to do the hard work for you, making makeup application effortless for pro-level results, every time. With over 30 million sold worldwide, these brushes are legendary for a reason.

Q: What kind of hair is used for ZOEVA brushes?
A: Our ZOEVA makeup brushes are made using pure, high-quality synthetic hair, which makes them 100% vegan.

Q: What materials are used for manufacturing ZOEVA brushes?
A: ZOEVA brushes go through 30 elaborate production steps. In high-quality handcraft the brush hairs are bound and cut; the “crimping” method fuses the handle to the brass ferrule; the wooden handle (from sustainable forestry) is sealed with six layers of oil-based varnish. All materials are vegan and tested to ensure no harmful substances are used.

Q: What is the difference between black and white brush hair?
A: Both are soft synthetic hair. White hair features our Soft-Vegan-Performance™ mix for powders; black hair is a mono mix for all textures.

Q: How do I clean my brushes properly?
A: ZOEVA makeup brushes are made of pure synthetic hair. Thorough, regular cleansing is essential:

Wet the brush hairs with lukewarm to body-warm water.

Clean the brush with our ZOEVA Brush Shampoo Bar or a mild shampoo in circular movements.

For more thorough cleansing, use a rough surface such as our ZOEVA Brush Cleansing Pad.

Lather thoroughly to dissolve all product residue.

Rinse completely with lukewarm water.

Squeeze out excess water.

Gently brush over a soft towel.

Lay flat to dry (ideally with the bristles over an edge for airflow).

Do not dry standing upright; water may collect in the ferrule or handle.

High-quality synthetic bristles can also be disinfected without drying out.

For quick interim cleaning, wipe the brush with cleaner or disinfectant on a towel (this is not a substitute for deep cleaning).