OUR FOUNDER
Luxury you can actually use.
A few words from Zoe on why ZOEVA exists and who it’s really for.
There were two reasons I started only one was makeup.
I’ve always loved it - that part came easy. The other was my mother. I wanted her to have something of her own.
It started with brushes. The good ones were too expensive; the affordable ones fell apart in your hands. So, I made my own.
Then came everything after them: developed with makers in Germany, Italy and Korea, finishes chosen one at a time, shades edited until they were right. Made with care and love, not with a focus group.
What I didn’t plan for was you
Women wearing it their way nothing like mine, and better for it. Passing it to a daughter, a friend, a stranger having a good day. That was never the strategy. It’s the part I’m proudest of.
It’s in more places than I ever imagined and held just as carefully. The good stuff, within reach, yours to wear your way.
Luxury makeup made easy.
Zoe, xx