Eye Makeup

Eye Makeup

Striking and beguiling or natural and subtle – eyeliner, eyeshadow, and mascara set your eyes center stage any way you want to. Beautiful eye makeup emphasizes the color of your skin and hair and makes for a great look. When it comes to an everyday makeup look, for instance, the goal is making the eyes look bright and alert.

Creating your favorite look with ZOEVA products

With the right preparation, you can effortlessly conjure up your favorite look with your eyes closed!

Our tip: Always use concealer!

First, apply ZOEVA Concealer under your eyes to conceal dark circles – and that’s your first step on the way to a radiant look. You can also prime your lids with a pinch of concealer, which acts as the ideal base for an enchanting makeup look. This helps to keep eyeliner as well as light or dark eyeshadow in place for much longer. When choosing a concealer, be sure to go for one two shades lighter than your skin tone.

Highlighting beautiful eyes made easy

Your eyes are perhaps your most expressive facial feature. You can emphasize the shape and color of your eyes wonderfully with the right eye makeup – whether that’s with a natural nude look or a bold evening look.

After priming, gently apply your chosen ZOEVA eyeshadow using an eye brush, starting the strokes at the outer crease heading inward. To increase the intensity, focus the darker eyeshadow shades in the outer corner, and lighter shades toward the inner corner. The next step is where an eyeliner comes into play along your lash line. The product shapes the eye wonderfully and makes for an intense look.

Dark eyeshadow shades are the basis when it comes to creating the classic smoky eye. ZOEVA eyeshadow palettes offer an impressive selection of shades for great results, while a soft eyeshadow brush gently blends the colors. A black eyeliner paired with black mascara make for an intense look. Darker shades like taupe, greys, or chocolatey tones work particularly well in smoky eye looks.

Makeup to Upsize the Eyes

Not everyone has naturally big, beaming, twinkly eyes. But every eye is beautiful, and with the right makeup and a subtle trick or two, you can soon make your eyes appear larger – if that’s what you want, of course. Light eyeshadow shades and a good helping of mascara makes eyes look bigger, wider, and more awake. This will help you highlight your own unique look.

Our tip: Use an eyelash curler before applying mascara for extra curl and volume to create a more intense and expressive eye look.