EYE MAKEUP
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Discover our stunning range of eye makeup products, from fresh every day looks and subtle daytime color pops, to a date night smokey eye.
Black
Volume. Length. Definition. A long-lasting and lightweight mascara ...
Full Product InfoBlack
Vegan eyeshadow formula - in 10 warm, rosy-nude shades.
We've taken things to the next level with our new, vegan eyeshadow ...
Full Product InfoVegan eyeshadow formula - in 10 warm, rosy-nude shades.
Black long-wearing felt tip eyeliner.
Our long-wearing felt tip eyeliner is a true hero to help you creat...
Full Product InfoBlack long-wearing felt tip eyeliner.
We've taken things to the next level with our new, vegan eyeshadow ...
Full Product Info
10 gorgeous shades in a variety of natural, nude, and brown.
Your go-to nude eyeshadow palette for every occasion.
Full Product Info10 gorgeous shades in a variety of natural, nude, and brown.
Black, smudge-proof finish.
Volume. Length. Definition. A long-lasting and lightweight mascara ...
Full Product InfoBlack, smudge-proof finish.
Nude and shimmery shades for versatile flattering eye looks.
Your handy, go-to travel-size eyeshadow palette for quick and easy...
Full Product InfoNude and shimmery shades for versatile flattering eye looks.
Devotion - Shiny medium brown with a subtle golden shine
Eye am amazing! This gel-like pencil eyeliner unfolds limitless joy...
Full Product InfoDevotion - Shiny medium brown with a subtle golden shine
Eyeshadow palettes for every look.
The ultimate nude eyeshadow palettes for every look. Vegan & cr...
Full Product InfoEyeshadow palettes for every look.
Trust - True deep black
Eye am amazing! This gel-like pencil eyeliner unfolds limitless joy...
Full Product InfoTrust - True deep black
Wisdom – a medium brown with a subtle golden shine
Eye am amazing! This gel-like pencil eyeliner unfolds limitless joy...
Full Product InfoWisdom – a medium brown with a subtle golden shine
transparent
A transparent eyebrow gel with 89% natural ingredients to shape, li...
Full Product Infotransparent
Eternity - Matte reddish brown
Eye am amazing! This gel-like pencil eyeliner unfolds limitless joy...
Full Product InfoEternity - Matte reddish brown
Dark Brown
Fill, shape and define. Your ultra-precise duo-sided brow pencil fo...
Full Product InfoDark Brown
Eyeshadow Palette, Eyeliner and Mascara - save in set
Ready. Set. Go! Your easy-to-apply vegan eye makeup essentials for ...
Full Product InfoEyeshadow Palette, Eyeliner and Mascara - save in set
Taupe Brown
Wear your brows your way. Your brow set to easily fill, shape and f...
Full Product InfoTaupe Brown
Strength – Your go-to, dark matte brown
Eye am amazing! This gel-like pencil eyeliner unfolds limitless joy...
Full Product InfoStrength – Your go-to, dark matte brown
Rosy nude tones for festive looks
Create stunning eye makeup looks for the most wonderful time of the...
Full Product InfoRosy nude tones for festive looks
Taupe
Fill, shape and define. Your ultra-precise duo-sided brow pencil fo...
Full Product InfoTaupe
Integrity - Shiny rustic red
Eye am amazing! This gel-like pencil eyeliner unfolds limitless joy...
Full Product InfoIntegrity - Shiny rustic red
Gratitude – a light nude-beige ideal for the waterline
Eye am amazing! This gel-like pencil eyeliner unfolds limitless joy...
Full Product InfoGratitude – a light nude-beige ideal for the waterline
Eyeshadow Palette, Mascara, Lip Shine - save in set
Whether at home or on the go – Your travel size ZOEVA faves for rad...
Full Product InfoEyeshadow Palette, Mascara, Lip Shine - save in set
Black Brown
Fill, shape and define. Your ultra-precise duo-sided brow pencil fo...
Full Product InfoBlack Brown
Faith – a medium brown with khaki-golden shimmers
Eye am amazing! This gel-like pencil eyeliner unfolds limitless joy...
Full Product InfoFaith – a medium brown with khaki-golden shimmers
Trust - True deep black
Eye am amazing! This gel-like pencil eyeliner unfolds limitless joy...
Full Product InfoTrust - True deep black
Black Brown
Wear your brows your way. Your brow set to easily fill, shape and f...
Full Product InfoBlack Brown
Dark Brown
Wear your brows your way. Your brow set to easily fill, shape and f...
Full Product InfoDark Brown
Medium Brown
Fill, shape and define. Your ultra-precise duo-sided brow pencil fo...
Full Product InfoMedium Brown
Taupe Brown
All you need to create the perfect brow and lash look in just 3 eas...
Full Product InfoTaupe Brown
Black Brown
All you need to create the perfect brow and lash look in just 3 eas...
Full Product InfoBlack Brown
Medium Brown
All you need to create the perfect brow and lash look in just 3 eas...
Full Product InfoMedium Brown
Medium Brown
Wear your brows your way. Your brow set to easily fill, shape and f...
Full Product InfoMedium Brown
Warm Brown
All you need to create the perfect brow and lash look in just 3 eas...
Full Product InfoWarm Brown
Blonde
All you need to create the perfect brow and lash look in just 3 eas...
Full Product InfoBlonde
Dark Brown
All you need to create the perfect brow and lash look in just 3 eas...
Full Product InfoDark Brown
Blonde
Wear your brows your way. Your brow set to easily fill, shape and f...
Full Product InfoBlonde
Blonde
Fill, shape and define. Your ultra-precise duo-sided brow pencil fo...
Full Product InfoBlonde
Warm Brown
Wear your brows your way. Your brow set to easily fill, shape and f...
Full Product InfoWarm Brown
Warm Brown
Fill, shape and define. Your ultra-precise duo-sided brow pencil fo...
Full Product InfoWarm Brown
Eye Makeup
Striking and beguiling or natural and subtle – eyeliner, eyeshadow, and mascara set your eyes center stage any way you want to. Beautiful eye makeup emphasizes the color of your skin and hair and makes for a great look. When it comes to an everyday makeup look, for instance, the goal is making the eyes look bright and alert.
Creating Your Favorite Look with ZOEVA Products
With the right preparation, you can effortlessly conjure up your favorite look with your eyes closed! Our tip: Always use concealer!
First, apply a concealer under your eyes to cover dark circles – and that’s your first step on the way to a radiant look. You can also prime your lids with a pinch of concealer, which acts as the ideal base for an enchanting makeup look. This helps to keep eyeliner as well as light or dark eyeshadow in place for much longer. When choosing a concealer, be sure to go for one two shades lighter than your skin tone.
Highlighting Beautiful Eyes Made Easy
Your eyes are perhaps your most expressive facial feature. You can emphasize the shape and color of your eyes wonderfully with the right eye makeup – whether that’s with a natural nude look or a bold evening look.
After priming, gently apply your chosen ZOEVA eyeshadow using an eye brush, starting the strokes at the outer crease heading inward. To increase the intensity, focus the darker eyeshadow shades in the outer corner, and lighter shades toward the inner corner. The next step is where an eyeliner comes into play along your lash line to shape the eye wonderfully and make for an intense look.
Dark eyeshadow shades are the basis when it comes to creating the classic smoky eye. ZOEVA eyeshadow palettes offer an impressive selection of shades for great results, while a soft eyeshadow brush gently blends the colors. A ZOEVA eyeliner paired with mascara make for an intense look. Darker shades like taupe, greys, or chocolatey tones work particularly well in smoky eye looks.
Makeup to Upsize the Eyes
Not everyone has naturally big, beaming, twinkly eyes. But every eye is beautiful, and with the right makeup and a subtle trick or two, you can soon make your eyes appear larger – if that’s what you want, of course. Light eyeshadow shades and a good helping of mascara makes eyes look bigger, wider, and more awake. This will help you highlight your own unique look.
Our tip: Use an eyelash curler before applying mascara for extra curl and volume to create a more intense and expressive eye look.
