Foundation

3 products
  • Foundation Collection Image Feature
  • Authentik Skin Foundation
    Regular price $28.00
    Sale price $28.00 Regular price

    Medium Coverage Liquid Foundation
    040W Artist For fair skin with warm undertone
    All Shades 030n-ambition 040w-artist 050n-beautiful

    Authentik Skin Foundation
    Regular price $28.00
    Sale price $28.00 Regular price

    Medium Coverage Liquid Foundation
    Regular price $28.00
    Sale price $28.00 Regular price
  • Available in 44 shades, our foundation will give you the perfect base and can be paired with the matching concealer and powder.

  • Authentik Skin Foundation
    Regular price $28.00
    Sale price $28.00 Regular price

    Medium Coverage Liquid Foundation
    030N Ambition For fair skin with neutral undertone
    All Shades 030n-ambition 040w-artist 050n-beautiful

    Authentik Skin Foundation
    Regular price $28.00
    Sale price $28.00 Regular price

    Medium Coverage Liquid Foundation
    Regular price $28.00
    Sale price $28.00 Regular price
  • Authentik Skin Foundation
    Regular price $28.00
    Sale price $28.00 Regular price

    Medium Coverage Liquid Foundation
    050N Beautiful For light skin with neutral undertone
    All Shades 030n-ambition 040w-artist 050n-beautiful

    Authentik Skin Foundation
    Regular price $28.00
    Sale price $28.00 Regular price

    Medium Coverage Liquid Foundation
    Regular price $28.00
    Sale price $28.00 Regular price

Foundation for a flawless makeup look

Foundation – it is the basis of every makeup look and as such, is an absolute must-have when it comes to cosmetic products. Aside from a base that seamlessly conceals impurities and redness, you can establish the foundation of a lovely, even complexion with this tool in your makeup collection. Whether it’s a natural nude look you’re going for, or you want to make a statement with your makeup and striking eye lookZOEVA Foundation in your shade is the ideal basis for any look.

Quality ingredients for beautiful skin and a radiant complexion

The texture of ZOEVA Foundation is lightweight and makes for a pleasant feeling on the skin all day long. Precious ingredients like rosehip and olive oil are well known for their nourishing and protective properties, even on very dry skin. The light formula is infused with squalane, which has been shown to support the skin’s protective abilities and help to reveal the skin’s radiant brightness. What’s more, microscopic powder particles with blurring properties lend a gorgeous finish to your makeup look.

ZOEVA Foundation is available in various distinct shades with plenty of warm, cool, or neutral undertones, and offers full coverage across both the lighter and darker shades. The liquid base is best applied using a ZOEVA Foundation Brush. This helps to even out your complexion for a wonderful makeup look – regardless of whether it’s a natural or glamorous look you’re going for.

There is actually a big difference between base makeup applied using a foundation brush compared to the fingers or a makeup sponge. With the right makeup brush, you use less foundation and are left with a much more transparent effect on the skin.

ZOEVA Foundation for every skin type

Thanks to its creamy consistency and silky smooth finish, ZOEVA Foundation is ideal for dry or mature skin, and its special formula also makes it ideal for normal, oily or combination skin. A wonderful foundation for any makeup look and any skin type.

Unlike powder-based products, foundations with a creamy texture have clear benefits for your skin:

• Conceals dark circles, signs of pigmentation, and redness
• Pores appear smaller
• Evens the complexion without appearing cakey

You get to decide the intensity and effects you want to establish with your makeup base – the most important thing is that you find the best color match for your skin tone.

3 Beauty Tips for Makeup Application

1. You can do without a primer when using the nourishing ZOEVA Foundation. Even if you’ve always primed before applying foundation up to now, the extra protection that such a primer provides is simply unnecessary with this product.

2. Always apply liquid foundation from the middle of the face outward, starting in the cheek area. This helps you to achieve a natural finish and avoids visible lines where your makeup ends.

3. To add an extra pop to your eye makeup and keep it in place for longer, you can apply either a thin layer of concealer or your foundation to your eyelids as a basis.